Veldpoint
Africa Commercial Lead and Advisory

From strategy to execution in Africa.

Veldpoint helps telecoms, IoT and digital platform companies win in Sub-Saharan Africa. We shape the strategy, open the doors and lead the sales on the ground - so you grow in Africa without building a local team.

18years in IoT and telecoms
15+Tier-1 mobile operator relationships
~50markets in Sub-Saharan Africa
90days to the first pipeline review
Who we work with

Built for companies that are serious about Africa.

IoT connectivity providers

Global SIM, multi-IMSI and MVNO players building African revenue

eSIM and satellite networks

Remote provisioning platforms and non-terrestrial IoT networks

IoT platforms and device makers

Products designed for deployment across African markets

Mobile operators and MVNOs

Building IoT, enterprise and digital services beyond voice and data

Digital platform companies

Technology businesses entering or expanding in Africa

Investors

Assessing African telecoms, IoT and digital businesses

How we create value

Five steps from first look to growing revenue.

01

Insight

Market, regulatory and competitor intelligence from inside the region

02

Strategy

A clear plan for where to play, what to sell and how to price it

03

Access

Doors opened to Tier-1 operators, channel partners and enterprise buyers

04

Execution

Deals worked and closed on the ground, alongside your team

05

Growth

Revenue that builds - with most of our reward tied to results

Retainer

Fractional Africa Commercial Lead

Veldpoint acts as your Africa commercial lead. We take your connectivity, device or platform into Sub-Saharan Africa and turn it into revenue.

  • Operator access. Commercial conversations with Tier-1 mobile operators across the region, for partnerships, local profiles and wholesale.
  • Enterprise demand. Finding and qualifying the fleet, logistics, tracking, mining, agricultural and utility businesses that connect devices at volume.
  • Channel partners. Bringing on the systems integrators, solution providers and device makers who already serve your target customers.
  • Deal support. Proposals, pricing positioning, negotiation and close, working alongside your own team.
  • Market intelligence. Regulatory change, permanent roaming rules, tenders and competitor moves across key markets.
  • Your face in the market. We represent you as your named Africa lead, so operators, partners and customers deal with one consistent contact.

How the retainer works

  1. A monthly retainer. A modest fixed fee covers a dedicated Africa sales and partnerships function - planning, prospecting, introductions and reporting.
  2. Commission on revenue that lands. Most of our reward is tied to the business we bring in, so our incentives point the same way as yours.
  3. Full visibility. Every opportunity is registered in your CRM and reviewed in a monthly pipeline report. You see exactly what the partnership is producing, deal by deal.
  4. Travel when it counts. Trips are agreed with you in advance and only proposed when they move a deal forward.
Africa revenue in 90 days, not 18 months.No recruitment, no onboarding, no local entity. Work starts the week the agreement is signed.

The first 90 days

Month 1

Plan and open doors

Agree priority countries and verticals, set up deal registration, and start introductions from existing relationships.

Month 2

First meetings

Qualified customer, partner and operator meetings held, with the first proposals in progress.

Month 3

First pipeline review

A full review of the pipeline, aiming for the first signed customer or partner agreement.

Advisory

Consultative African Advisory

Senior, hands-on advice for companies building telecoms, IoT and digital businesses in Africa. Practical recommendations grounded in how African operators, regulators and enterprise buyers actually work - not a slide deck that sits on a shelf.

Commercial Strategy

  • Go-to-market strategy for African markets: which countries, which segments, in what order
  • Pricing and packaging that fits African buyers, currencies and operator wholesale models
  • Channel and partner models - direct, operator-led, distributor or systems integrator
  • B2B and IoT growth strategy for operators and MVNOs looking beyond consumer voice and data
  • Sales playbooks, partner programmes and pipeline set-up for new African teams

Digital Products and Platforms

  • Shaping IoT, connectivity and digital propositions for African customers and use cases
  • Build, partner or buy decisions for IoT platforms, eSIM and connectivity management
  • Selecting and negotiating with platform, device and connectivity partners
  • Business cases and launch plans for new IoT and enterprise digital services
  • Readiness for eSIM remote provisioning and satellite IoT, as operators across the region begin adding satellite-to-mobile services

African Market Entry

  • Country prioritisation and market sizing across Sub-Saharan Africa
  • Regulatory landscape: licensing, type approval, permanent roaming rules and data residency requirements
  • Operator, partner and competitor mapping in each target market
  • Entry models - with or without a local entity, through partners, or through operators
  • Finding and setting up the first pilot customers and reference sites

Network Sunset and Device Migration

South Africa and other markets are switching off 2G and 3G networks. Trackers, smart meters, alarms and point-of-sale devices that still rely on them must move to newer networks such as 4G, LTE-M and NB-IoT. We help device owners, solution providers and connectivity companies plan the migration - and help suppliers turn it into new business.

Commercial Due Diligence

Independent commercial assessment of African telecoms, IoT and digital businesses for investors and acquirers: market position, customer base, operator relationships, pricing and growth plans.

Fixed scope, fixed fee

Every engagement starts with a short scoping call and a fixed, written scope and fee - no open-ended consulting bills.

How advisory works

Three ways to engage.

2 to 4 weeks

Diagnostic sprint

A focused review of one question - a market, a product or a go-to-market plan - with clear recommendations

1 to 3 months

Advisory project

A defined piece of work, such as a market entry plan, pricing model or product launch plan, delivered end to end

Monthly

Ongoing advisory

A set number of days each month as your Africa adviser, for leadership teams who want a senior sounding board

Where we focus

The industries driving IoT and digital growth across Sub-Saharan Africa.

Fleet and logistics

Vehicle tracking, cold chain and cross-border freight

Mining

Asset tracking, safety and remote site monitoring

Agriculture

Water, irrigation, livestock and equipment beyond terrestrial coverage

Utilities and energy

Smart metering, solar and off-grid power

Security and tracking

Stolen vehicle recovery, personal and asset tracking

About

Why Veldpoint

Relationships, not cold calls.

18 years of working relationships with Tier-1 mobile operators and the enterprises that buy connectivity at volume.

Local compliance know-how.

Permanent roaming rules in markets such as Kenya, Nigeria and Uganda shape what can be deployed. We have built locally compliant, local-IMSI connectivity in Africa and know how to position global offers around local rules.

Strategy from someone who sells.

Our advice comes from years of closing deals with African operators and enterprises, so recommendations are practical and grounded in what buyers will actually sign.

Senior from day one.

You get an experienced Africa lead or adviser immediately, at a fraction of the cost of a full-time hire.

Shared risk.

On the retainer, a modest fixed fee with most of the upside tied to results. On advisory, a fixed scope and fee agreed up front.

Based in Johannesburg.

On the ground in Africa's biggest IoT market, with reach across the region.

Frequently asked questions

Good questions to ask before you start.

Which service is right for me?

If you have a proven product and want revenue in Africa now, the Fractional Africa Commercial Lead is the faster route. If you are still deciding which markets, products or partners to back, start with advisory. Many partners do both - advisory first to set the plan, then the retainer to deliver it.

Why not just hire a country manager?

A full-time hire takes months to recruit and onboard, needs a local entity and costs well into six figures a year. Veldpoint gives you senior Africa experience from day one, for a fraction of that.

Which countries do you cover?

Sub-Saharan Africa, with priority markets agreed with each partner based on their product, customers and operator footprint.

How do you track what you bring in?

On the retainer, every opportunity is registered in your CRM or a shared deal register. You confirm each registration, and a monthly pipeline report shows every deal, its stage and value.

How is advisory priced?

Each engagement has a fixed scope and fee agreed in writing before work starts, based on the size of the question and the time needed.

Start a conversation

Clear strategy. Open doors.
Revenue in Africa.

Brad Fordham, Founder brad@veldpoint.com SA +27 79 506 4728 UK +44 7946 023435 Johannesburg, South Africa
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